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Women's
Eyeglasses
Men's Eyeglasses
Kids' Eyeglasses
Transitions®
Blue-violet
Light
Black Friday is here!
Up to $60 off prescription eyewear
*Add prescription lenses to see discount applied
*Add prescription lenses to see discount applied
Women's
Sunglasses
Men's
Sunglasses
Kids'
Sunglasses
Polarized
Prizm™
Polarized
Black Friday is here!
Up to $60 off prescription eyewear
*Add prescription lenses to see discount applied
*Add prescription lenses to see discount applied
Enjoy 20% off Ray-Ban | Meta
Give the gift of Meta AI and own the moment. Capture photos and videos, listen to music,
make a hands-free call, or ask Meta AI questions on-the-go.
Black Friday deals on
prescription glasses
Black Friday is here!
Up to $200 off an annual supply of contact lenses or up to $75 off a 6-month supply.
Use your benefits at TargetOptical
Choose from a wide range of frames, lenses and designer
brands
Comprehensive digital eye exams
Shop online from anywhere
Convenient store locations and hours of operation
Your benefits expire soon.
Use them now!
Using your insurance online or in store is easy - don’t wait!
Enjoy up to 80% off your favorite frames with insurance
Check your insurance eligibility
We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
STEP 1 / 2 Select your carrier
We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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Check out our We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form
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Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
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Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
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We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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by material
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by color
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by shapeBuild your perfect pair online!
1
Choose a frame
Shop our wide range of designer eyewear and select your favorite frame.
2
Try it on
Try on all your favorite styles without
leaving the house with our Virtual Mirror
tool, or visit us in store.
3
Select your lenses
Easily add prescription lenses if you need them. Choose lens brand & thickness and add any additional treatments you like.
4
Complete your purchase
Ship to you or pick up in store & take advantage of our many aftercare services! Choose Buy Now, Pay Later to get the frames you’ve always wanted.
You’ll want to see these
Enjoy 20% off Ray-Ban | Meta
Iconic style, cutting-edge technology and light-weight form unite in a range of frames designed
for living
in the moment while expressing yourself to the max.
Swarovski Fall Winter ‘24 Eyewear Collection
A unique mix of elegance and futuristic forms, embodying both modernity and sophistication.
shop SWAROVSKI
Give them the gift of sight, with style
Discover our wide range of stylish, safe, and sturdy prescription and non-prescription eyewear for kids.
shop kids’ eyewear
A contact lens for every lifestyle
Discover our wide range of contacts and find the right fit for you!
shop contacts
Sustainable style
Gift our selection of frames made from bio-based or recycled materials!
shop sustainable eyewear
Material
Browse our selection of materials
and find the right match for your lifestyle.
Bio-based materials
Plastic
Metal
Shape
Get started with shape.
Meet our three most
popular styles.
Round
square
rectangular
More to discover
Insurance Benefits
Use your benefits to purchase prescription glasses, sunglasses and contacts or book eye
exams.
Learn more
schedule your eye exam
Booking a comprehensive eye exam has never been easier. Your next appointment is just a
few
clicks away!
Book an eye exam
IN STORE SERVICES
Pick up your order at one of our Target Optical stores to enjoy free, in-store services like fittings, adjustments and cleanings.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.